Magento main features include:
- Analytics and Reporting - the script is integrated with Google Analytics and offers many different reports.
- Product Browsing - multiple images for products, options for extensive reviews, wishlists and much more.
- Catalog Browsing - easy navigation, advanced product filtering system, product comparison.
- Catalog Management - inventory management, batch import and export of products, different tax rates per location, additional product attributes.
- Customer Accounts - order status and history, e-mail and RSS feeds for products in the wishlist, newsletter subscription, default billing and shipping address.
- Customer Service - enhanced features for customers' accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails.
- Order Management - create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.
- Payment - different payment methods: credit cards, PayPal, Authorize.net, Google Checkout, checks, money orders, support of external payment modules like Cybersource, ePay, eWAY and many more.
- Shipping - shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
- Checkout - one page checkout, SSL support, checkout without having an account.
- Search Engine Optimization - 100% Search Engine Friendly, Google SiteMap support.
- International Support - multiple languages and currencies, list of allowed countries for registration, purchasing and shipping, localization.
- Marketing Promotions and Tools - coupons, discounts and different promotion options.
- Site Management - control of multiple web sites, multiple languages, tax rate with support for US and International markets, customizable outlook through templates.
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