Customer Analyzer

Description

Increase your Customer Lifetime Value (CLV) by handling specific Customer groups differently and effectively. Our simple yet powerful model lets you identify and manage VIP customers, Loyal clients as well as Churners by analyzing your Customers' behavior.

• Invest in Customers with highest potential, optimize your marketing budget.
• Increase Revenue by up-selling loyal Customers.
• Don't wait until Churners run-away. Recover them now!

What you get:

Detailed accounts and opportunities analysis on interactive dashboard showing financial impacts of different Customer segments.

With just few clicks you either match pre-defined or custom segments with most effective actions. Use these segments in marketing campaigns.

Take proposed actions to get best revenue and CLV results.

There is predictive power in our behavioral segmentation model behind. It is easy to interpret. About 20% of accounts/customers are responsible for 80% of your company revenue.

How it works:

Our model takes Won opportunities and scores your Customers with:

• Recency (days passed since winning the last opportunity)
• Frequency (number of won opportunities)
• Monetary value (total Revenue)