Virtual Wrapping for Gift Cards

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Virtual Wrapping for Gift Cards

Deepen customer engagement & fuel growth through gifts

Delightfully is a virtual gift wrap platform for enhancing the gift giving experience and catalyzing customer growth.

Instead of delivering a gift via a plain email, your customers choose from a variety of ways to reveal their gift through personalized on-screen interactions (ex - digging through a pile of photos, solving a picture puzzle). This preserves the surprise and evokes emotional reactions that often lead to more loyal customers, social sharing, and recipients who become customers.

Benefits

  1. Strengthen brand affinity - Establish deeper bonds with customers by providing an emotionally engaging experience when they’re giving a gift.
  2. Acquire customers - With a more personal way to deliver their gift, customers are more likely to inspire gift recipients to become your customers.
  3. Boost holiday gift sales - Appeal to more shoppers at the height of gift giving season by offering a way to send a wrapped gift after holiday shipping deadlines.

Gift Giver's Experience

1) On Gift Card page, select "Virtual gift wrap" delivery method
2) After completing checkout, a "Continue to gift wrap" button is displayed
3) Receive an email with a "wrap your gift" link (failsafe step)
4) Wrap gift on delightfully.com
5) Send gift instantly or schedule delivery for later

Video: wrapping a gift

Recipient's Experience

1. Receive email with a link to the gift from the gift giver (instead of from merchant or Delightfully, so that the experience is more personal and the surprise of the gift is maintained)
2. Open the link and unwrap the gift on any screen (computer, smart phone, tablet)
3. Share a public version of the wrapped gift on Facebook, Twitter, Pinterest or Tumblr (optional)
Video: unwrapping a gift

Get started

1. Claim your merchant key by signing up for a free trial
2. Install the Magento Virtual Wrapping for Gift Cards extension to add virtual gift wrap as a delivery option for gift cards (NOTE: dependency on Magestore Virtual Gift Cards extension)
3. Download the Delightfully media kit to promote your new feature

Learn more or test drive the gift giver’s experience for free using this coupon code on delightfully.com: MAGENTO2013.