Google Rich Snippets by Amasty

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Google Rich Snippets by Amasty

Please find full description, live demo and user guide at Google Rich Snippets module page.

Amasty Info

FREE TRIAL and installation for Enterprise Merchants. Get it here!

Why are rich snippets great for Ecommerce SEO?


  • Quicker website indexation
  • Stand out in organic search
  • Rank higher in search results
  • CTR (click through rate) increase
  • More qualified traffic
  • Lower bounce rate
  • before and after rich data

    Test your website appearance in organic search here

    How will the extension improve your website organic results?



    Rich snippets are micro data, which are used to report users about additional website information in organic search. Displaying more detailed info in search results you segment customers in advance and draw only relevant trafic to your site. Also according to Google links with rich snippets have higher positions in search results. Summing this info you get very high chances that users will click on your site. In fact click through rate for such links is 20-30% higher.

    rich data for magento products

    Rich Snippets - Product

  • price + availability + currency
  • Show product value to users without making them visit your site. Potential customer will be able to see price and stock status on SERP, which will allow taking click decision faster and help stand out from the competition.

    Reviews with Rich data

    Rich Snippets – Reviews

  • rating + number of reviews
  • 63% of customers are more likely to make a purchase from a site which has user reviews (iPerceptions). Therefore, by placing reviews and showing them in search results you gain customers' trust and eventually attract more leads and get more conversions. This will help to attract more leads and even more conversions.

    Breadcrumbs Rich Data

    Rich Snippets - Breadcrumbs

  • navigation path
  • Clear navigation is more important than you think. Users want to be sure that a website is user-friendly and easy to navigate. Now you can convince them of your site relevancy - display breadcrumbs in search results. This will also help Google understand site content.

    Organizations Rich Data

    Rich Snippets - Organizations

  • url + name + logo

  • Brand means a lot. Organizations rich snippet will help you in building your brand or increasing brand awareness. The process is simple and effective - user will see your logo in SERP and associate it with your brand name. Besides Google displays rich snippets only for highly authoritative sites, this is an additional warranty to visitors.

    How the extension looks like on the back end


    Rich Data settings tags

    Rich Snippets on the Back End

  • Product
  • Review Rating
  • Breadcrumbs
  • Organization
  • There are 4 rich snippet types to configure - product, review rating, breadcrumbs and organization. Easily set up rich snippets in Magento back end to attract visitors to the front end. Apply one of the extensions with a high costs-value ratio, this means you'll achieve greater results spending less effort.

    Live Demo: Rich Data Settings

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