Piwik

Integrate professional Ecommerce tracking in your Magento store with Piwik
- while offering unprecedented privacy to your customers!

Piwik is a remarkably powerful and popular opensource webanalytics tool.

This Magento Piwik Extension integrates Piwik tracking in your store while offering many more important features:

Extension Highlights

• Piwik tracking of users, products and checkouts right out of the box
• Displays a note to all customers that Piwik is being used thus making tracking transparent
• At the same time the user is given the possibility to opt-out of Piwik tracking by the click of a button - thus adhering to strict German law
• All options can be easily configured from the backend
• Opt-out text and form can be inserted in a cms page using Magento widgets
• Unlike other Piwik Magento extensions this extension adheres 100% to Magento coding standards: clean programming, perfecct quality for your store.

Extension Features: Tracking

The interSales Piwik Magento Extension gives you the following Piwik tracking features right out of the box:

• impressions of products detail pages viewed
• impressions of categories viewed
• Product in carts
• Items abandoned carts (lost revenue)
• Information on Orders and Checkout processes: including revenue, subtotal, tax, shipping.
• Conversion rates by sku, category, and more

Simply install the extension (use modman if you like), activate it, insert your Piwik data - and you are all set!

Extension Features: Privacy

• German law requires that tracking be made known to all users with the possibility to opt-out of tracking directly on-site
• This extension therefore displays a text note at the top or bottom of each Magento frontend page, informing the user that Piwik is being used with a link to a page with an opt-out form. The user can alternatively hide the message by clicking the X button.
• The message text as well as the opt-out page can be configured from the Magento backend.
• The opt-out form can be placed on any cms page using a widget
• The opt-out form uses the Piwik default form.
• If your Piwik instance is using the Piwik Plugin CustomOptOut, then the widget will obey its styling settings for your store.

 

Example for Piwik Opt-Out notice, at the top of the Magento frontend:

Example for Piwik Opt-Out Form:

Piwik extension configuration: all from the Magento backend.