Follow Up Email by Amasty

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Follow Up Email by Amasty

Please find full description, live demo and user guide at Follow Up Email module page.

Amasty Info

FREE TRIAL and installation for Enterprise Merchants. Get it here!

More sales with less effort


One of the most efficient ways to increase sales productivity is to continue selling to existing customers via follow up emails. It takes far less energy, money and time to retain current customers than to attract new ones.

Create consistent productive relationship with your customers using Follow Up Email for Magento and enjoy higher conversion rates and a higher percentage of referrals. Start winning more sales today by implementing your own follow-up marketing system!

Easily convert emails into purchases


Discount offers based on customer wishlist

When you specifically know what your potential customers want, you are able to prepare customized offers for them that would address their needs and get rid of their hesitations. By the use of Follow Up Email Magento extension you can create special promotion emails based on the products added to wishlist.

Winback messaging

The extension enables you to send winback messages with exclusive offers to customers who have not visited (not logged in) store for some time. The potential buyers will certainly appreciate the extra attention they receive. And maybe that extra attention is just the thing that will drive him to place an order.

Birthday greetings

Greet your customers on their birthdays via Follow Up Email extension. Give them exclusively designed heart-warming greeting cards and coupons and you will definitely win their hearts!

Newsletter subscription follow up emails

Send welcome nurturing follow up emails to new subscribers. Encourage them to make an order by offering a discount coupon.

Product promotion based on customer previous order

Since you have showed to customers the interest in helping them and gave them what they want, the customers are more willing to consider your product or service offers. With the Follow Up Emails tool you can suggest them related, up-sell or bestselling products which they probably need.

Get reviews to enhance your store credibility

This module allows fully automatic dispatch of review reminder emails some days after order placement. Establish close relationships with your customers and increase your store credibility.

Notifications of customer group change

Inform your clients that their customer group has been recently changed and now they have special privileges on shopping in your store, for example, they were moved to loyal customers group and can purchase any items with a 5% discount.

Unlimited number of rules

Create flexible rules for different events according to your business goals. You can set conditions for store name, product SKU, type and category, cart amount, number of orders and customer groups.

Apply advanced emailing configuration


Letter dispatch in automatic mode

Follow Up Email Magento extension enables fully automatic letter generation and dispatch that, of course, saves much of your time and energy for other business tasks.

Set up email schedule

The module enables you to plan ahead your marketing campaigns and schedule the time of automatic email dispatch.

Automatic integration of discount coupon

Attract more buyers with different discounts and sellouts. Just specify the rule for coupon sending and Follow Up Email Magento extension will automatically generate a unique coupon code with the ability to set up coupon lifetime. On top of that you can specify the coupon type:
- Percent of product price discount;
- Fixed amount discount;
- Fixed amount discount for whole cart.

Edit email template according to your needs

Follow Up Email for Magento supports transaction email templates which you can customize for higher marketing efficiency changing content and CSS as you need.

Create black list

Create a black list to avoid sending emails to unsubscribed or unwanted customers. Keep in mind this useful option because if you continue to bother unsubscribed clients with new emails you might lose them forever. Moreover, users can add your emails to spam list, and this fact will definitely badly affect on you reputation scored by email service.

Magento automatic coupon integration

Specify email sender details

You can set up the required email sender name (for example marketing department, support service, etc.), the appropriate sender address and email for getting copies.

Ability to preview and send test email

You can easily preview email templates and send a test email to the appropriate email address to make sure everything is alright.

Allow customers to unsubscribe

If you don’t want to build a displeased audience, you should allow your clients to unsubscribe from getting your emails. You can easily do this just placing the unsubscribe link in the footer of your email.

What more do you need for well-run email marketing campaigns?


Moderate the email log

When following up with customers, it is important not to bombard them with sales promotions. This aggressive way may put some people off. With the help of Follow Up Email for Magento you can keep a track of follow-up emails through email log and monitor the frequency of email dispatch. Also you can edit or delete the email templates right from the queue grid.

Get useful statistics via Google Analytics

Follow Up Email Magento extension enables you to analyze the effectiveness of your email marketing campaigns. You can specify the Google Analytics tracking code and monitor the number of clicks in emailing and get the marketing data of email campaigns.

Follow Up Email user guide Follow Up Email user guide

Live Demo:
→ Backend Settings
→ Rule Creation

Other Features


  • 100% Open Source — Easy To Customize.
  • Follows Magento Code Architecture.
  • Separated HTML/CSS/JS.
  • W3C Validated Code.
  • Amasty Store