Store Optimizer A/B Testing

Powerful A/B testing for Magento, with no monthly fees.

Store Optimizer gives you the power to increase website sales and conversions by testing different themes, functionality and designs directly from Magento itself.

Using the PHP API and XML layout updates, you can test entire themes, designs, and core PHP functionality to optimize your site for conversions.

Start increasing your revenue by unlocking the power of multivariate tests and a/b tests today!

Features

Built in revenue tracking: Track variation values automatically with built-in revenue tracking. You won't miss out when variations have a higher average order value.
Flexible & powerful testing: A/B test everything. Store Optimizer gives you the power to test core functionality and designs so you can test your ideas without constraints.
A/B test Magento themes: You can finally test themes in Magento, and it's easy to do. No longer worry that redesigning your website might not have the effect you want.
Detailed results: View conversion rate improvements, statistical confidence ratings, advanced interactive grahs and revenue for each test you create.
Test new or returning visitors: Run each test on either new or all visitors. This gives you the power to see more accurate results without harming conversion rates by running tests.
Fully optimised and profiled: Store Optimizer has been built with speed in mind. It's fully optimised and won't slow down your site.
Integration with Google Analytics: Automatically integrate results with Google Analytics at the click of a button. See variations in Google Analytics and track goals and events in Google Analytics directly.
Queue tests for the future: Queue tests to be run in the future by adding a start date to them and no longer worry that you have to set up tests at the last minute.
Self-hosted: own your data with no monthly fees: Store Optimizer is a magento extension that runs on your server. You don't pay monthly fees to run A/B tests and you own all of the data you collect.

Built in revenue tracker

Store Otpimzer comes with a revenue tracker built in – set up your tests, hit "go" and you'll be tracking conversions and their monetary value. You'll know exactly how much revenue each variation in your test generates, making sure you don't miss out on average order value increases and extra profit.

With one client using Store Optimizer we noticed increases in revenue by around £20 per order (on arerage) using the built in revenue tracker – something we would have struggled to have noticed using other tools, as there was no change in conversion rate. This gave the store an estimated increase in hundreds of thousands of pounds in extra yearly revenue we may have missed if not for this extension.

Demo

Frontend: http://demo.store-optimizer.com

Backend: http://demo.store-optimizer.com/admin (username: "demo", password: "demo123")

Comaprison to others

Other websites have expensive monthly fees and change the website after it has loaded, slowing your website. They can also only test a fraction of your site, whereas Store Optimizer allows you to test designs, functionality, and even themes.

Plus, with the built in revenue tracker you'll be able to see if average order values increase with your tests, so you won't miss out on higher profits.

How to use

The power of Store Optimizer lies in it's PHP API and XML layout updates (you should be somewhat familiar with the XML theming system or good at PHP to create Store Optimizer tests).

Using XML updates, simply reference the blocks you want to update then change the template file or call block methods to change the variation's look.

The PHP API allows you to run different PHP code per variation. Change themes, functionality, and behaviour using PHP for each variation.

A full walkthrough is available at our help website.

Support

We support all customers of Store Optimizer through our website. If you have any questions on Store Optimizer or need support with its use please contact us here – we're happy to help you.

While give you all of the help we can and we show you exactly how the system works, we unfortunately cannot create your tests for you. It's not a problem, though – follow our walkthrough here and you will be on your way to testing in no time!

Terms and Conditions

The Extension and its original content, features and functionality (including look), are owned by Objectiv.co and are protected by United Kingdom and international copyright, trademark, patent, trade secret and other intellectual property or proprietary rights laws.

You are permitted to use the Website and its Subsidiaries for the domains registered in your licence key, provided that your activities are lawful and in accordance with these Terms of Service.

Your use of Store Optimizer is at your sole risk. The service is provided "as is" and "as available". We disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. We are not liable for damages, direct or consequential, resulting from your use of the Extension, and you agree to defend, indemnify and hold us harmless from any claims, losses, liability costs and expenses (including but not limited to attorney's fees) arising from your violation of any third-party's rights. You acknowledge that you have only a limited, non-exclusive, nontransferable license to use STore Optimizer. Because the Extension may not be error or bug free, you agree that you will use it carefully and avoid using it ways which might result in any loss of your or any third party's property or information.