Oh My Stats!

Helps you improve your marketing

Be thrifty. Move advertising budget from non-profitable campaigns to the ones that generate high returns.
Examine your channels. Google AdWords, Yahoo, Bing — which ones work? Do Facebook's sponsored posts bring you customers? What about Twitter Ads, YouTube or other channels?
Dive into details. Perform side-to-side comparison of dozens of advertising campaigns from any sources. Which give the most orders? Which have the best ROI? Which channel generates the highest revenue?

Plan your advertising costs precisely with a flexible Lifetime Value (LTV), instead of the usual Average Revenue per User (ARPU).
Examine how each repeated purchase increases the Customer Value and reduces Cost per Buyer.
Increase the share of repeated purchases in your revenue.

Study the behavior of cohorts over a long time span to reveal the effect of your business activities:

Does the expanded range of goods increase the Average Check?
How does the new design affect the behavior of old and new customers?
Do users make more repeated purchases after the implementation of an advisory page block?

This extension integrates your magento shop with Oh My Stats marketing analytics service:

It tracks all incoming users and advertising channels they come from.
It tracks all purchases, and attributes them to advertising channels, thus calculating channels’ ROI and other indicators.

In order to work correctly, this extension should be configured right after its installation. To properly configure extension:

Sign up at https://ohmystats.com if you haven’t yet done so. Your project will be created for you.
Go to your project’s settings page, following the link in a dropdown menu located in the upper right corner of the page. In the left column you will see your project’s ID and api keys.
Go to your Magento shop’s admin panel. Select System → Configuration and then lookup and select “Oh My Stats!” on the “General” configuration tab (if you see 404 page on this step, just log out from admin panel and log in again). Copy and paste all respective settings from your project’s “Settings” page at ohmystats.com.
In Magento admin panel, go to System → Cache Management. Check “Configuration”, “Layouts” and “Blocks HTML output” (or all present) cache types and refresh them.
Now tracking of your shop’s visitors and purchases should be up and running. You can check that on the integration page of your ohmystats project (if your shop is not yet that popular, you can visit it yourself to track a visitor).