Customer Equity & Lifetime Value

Demo

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Customer Equity

Do you know how much are you making from your customers? Or you just have an idea?

With this extension you can know in high detail how much did cost you an order and how much profit did you have. From payment gateways cost, shipping, marketing, goods, taxes,operational, and any other you want

Do you pay a monthly fee for a certain payment gateway? Plus a percent or fixed amount per order? You can define that type of costs to orders so the values calculated are as much accurate as possible.

This is not just limited to payment costs, but every type of cost you have in or company that affects your profit (all of them)

Do you have seasonal costs? Do not worry about that, just define the time interval in which that cost should be imputed to the order and voila!!

You can even determine marketing campaigns costs impact in you order values

Customer Lifetime Value

Having the ability to know how much money you make from each customer is great. Really great.

But wouldn't be greater if you could also predict the amount of money you will make from them in the future?

This extension gives you the possibility to do that. And it's very simple. We provide you the variables values, all you have to do is "play" with them

You can define up to three equations to get your CLTV. We will calculate the average between them for you

Variables you can use

s - Average Order Amount
c - Average Number of Orders
a - Cycle Customer Value Average
t - Average Customer Lifespan
r - Customer Retention Rate
p - Profit per Customer
i - Rate of Discount
m - Average Margin per Customer Lifespan

Customer Reports

Get fully detailed reports about customers sales and margins

How many orders, the amount, your profit, taxes payed, order average, discounts, service costs, goods costs, etc.

Invoice Reports

Have a general view from your invoices and how much money was spent on each service or good.

From this report you can also see if there was a code associated with the order (marketing campaign) and if it was the customer first order (conversion)

Products Report

Have an in-depth report for every product sold in your store

And when e say in-depth, we really mean it. Export the following data for further analysis from your team:

store_id, customer_email, customer_id, order_id, invoice_id, payment_code, shipping_code, shipping_fixed, shpping_percent, shipping_costs, payment_fixed, payment_percent, payment_costs, product_amount, product_qty, product_cost_row, product_cost, product_name, product_sku, row_cost_services, row_cost_goods, row_amount, row_cost, row_profit, order_item_id, invoice_item_id, human_fixed, human_percent, human_costs, marketing_fixed, marketing_percent, marketing_costs, operational_fixed, operational_percent, operational_costs, financial_fixed, financial_percent, financial_costs, goods_fixed, goods_percent, goods_costs, taxes_fixed, taxes_percent, taxes_costs, other_fixed, other_percent, other_costs, invoice_amount, created_at, updated_at

Warranty

If you bought this extension and one of the features announced is not working properly and our support team can not fix it we will give you your money back. Please make sure you contact our support department during the first 14 days after purchase. After that period, no returns will be made

Source Code

This extension source code is 100% open source.