Enterprise Google Tag Manager

The new Google Tag Manager extension from Zeon Solutions is the perfect tool for those looking to install Google’s tag management solution on any Magento site after versions community 1.6 and enterprise 1.11. With a few simple clicks and configurations, this extension creates a site-wide implementation of Google Tag Manager and a fully-functioning data layer on any version of the Magento platform listed above.

Data Layer Functionality: Constantly Updating

Currently, this extension allows users to instantly populate the data layer with transaction data so they can easily setup ecommerce tracking. However, this extension will soon be expanded to include other data layer functions such as site-search, auto-event tracking, scroll tracking and more.

Instant Setup

The extension’s easy to use interface allows you to:

Enable Google Tag Manager at any time
Enable order Analytics information
List any additional cookies you’d like to track
Easily create a data layer
Enable ecommerce transactions to populate that data layer

Why Use Google Tag Manager?

Manage all of your site’s tags from one simple interface
Quickly publish new tags outside of development sprints or cycles
Decrease page load time by only firing certain tags on certain pages or events
Improve your Analytics data by setting custom variables and tracking site events