SMTP Email Marketing by Licentia

Open-Source Repository/Issue Reporting: https://bitbucket.org/licentia/extensions

Also See: Email & SMS Automation (E-goi) | Customer Segments | Customer Equity & Lifetime Value

Introduction

This extension is a fully featured Email Marketing extension for Magento that gives you high-end features. Giving you the ability to use your own SMTP server, you can now send as much emails as you want All the features you need, but most important: with the most powerful data-source. When you subscribe to other services, most of them don't have the ability to load customer information and activity to increase your chances of conversion. Not only you have the most recent information at your disposal, but it never leaves your server. No data is sent to anywhere else.

Main Features List

Campaigns
Recurring Campaigns
A/B Campaigns
Autoresponders
Follow-Ups
Coupons Integration
Conversions
Goals
Abandoned Cart
Product Recommendation based on Customer Activity
Real-Time Reports
Transactional Emails
Send Emails based on probability of opening time

Shopping cart abandonment

:: Send automated emails to customers with products in their shopping cart

Campaigns

:: Create recurring campaigns and let Magento do the work for you.
:: Merge the power of segments, widgets and recurring campaigns and have a newsletter being sent every day to customers who made their last purchase 3 months ago. Every day a new group of customers will receive that newsletter. Make them an offer based in a existing promo rule. Or why not send an email one week after the customer last purchase with products related to the ones he bought? If a customer buys a printer, next week he can receive such products as toners, paper, or anything else.
:: If you know the life span of your product you can have Magento send your customers two days before product life span a reminder and a promo code. Schedule campaigns so you can build the Christmas or any other holiday in advance.

Conversions

:: Now you can know how much return are you having from you campaigns.
:: If your customer receives an email, clicks in a link from that same email and then buys something from your store you just got a conversion. Congratulations about that.
:: You have a summary per campaign and customer. You can also see a detailed view of every purchase that was made for that specific campaign or from that specific customer.

Customer activity

:: Fidelitas user activity widget allows you to recommend different products to each customer. But the great part is that the products customers get recommendations are based on their activity in the store. So no random products to show or trying to guess anything. This widget can be placed in your campaigns or directly in your online store.
:: Build recommendations based on activity like: most products views, category views, wish list, abandoned carts, related products, recent or attributes lists.
:: This widget can understand user activity to such extent that he knows what attributes your customers navigate and redefine searches. An example. If you have a computer and smartphone store, we know what type of products your customer wants and what subset. So, he can be only interested in Nokia products in the red color. We can recommend him that.

A/B Campaigns

:: Does your marketing department have really great ideas they can't decide which one to use?
:: Now you can create two versions of your campaign and have the system test it for you. A small percentage of subscribers will receive the version A and another small percent- age version B. After a defined number of days the system will see which one wins, and send the main percentage of emails using the winning campaign.
:: Winner can be determined by opens, clicks, conversions or manually

Transactional Emails

:: Use this extension to send Magento's transactional emails using your SMTP server

Coupons integration

:: Send a unique coupon in every email you send in your campaign. Taking advantage of Fidelitas coupon widget allows you to create a unique coupon for every email. That coupon can only be used once
:: Force a match between a coupon and the newsletter email. In this case you know only that customer can use that coupon.

Autoresponders

:: Create auto responders for certain actions triggered by your subscribers.
:: • Account – New
• Campaign – Open
• Campaign – Click
• Campaign – Click specific link
• Order – New
• Order – Bough Specific Product
• Order – Order Status Changes
• Search – New Search
• New Tag
• New Review

Follow Ups

:: Send Follow Ups to your customers
:: Send Follow Ups only to subscribers who have open/un-open their email, click/no click and made a purchase or not
:: Send Follow Ups only to subscribers from a certain segment
:: Send multiple Follow Ups per campaign

Goals

:: Define goals to achieve and keep track of evolution.
:: This extension gives you the possibility to track conversions, subscribers, views and clicks.
:: Further refine your goals by track campaigns, segments, lists or globally

Reports

:: Real time clicks, conversions and opens
:: Have in deep reports about a campaign
:: Know who and from where are your customers

Segments

Segments are powered by Licentia Customer Segments (http://www.magentocommerce.com/magento-connect/customer-segments-pricing.html). You must install this extension in order to use Segments within your Email Marketing

Manual

Download from here: https://bitbucket.org/licentia/extensions/downloads/Nuntius%20Manual.pdf