Reckless Prediction

Reckless Prediction

About Reckless Data

We are building accessible decision support tools; to empower retailers with tools like those of Amazon.

Reckless Prediction

This Magento extension learns from your historic Magento operational data and predicts whether a given online customer or guest will checkout or not. We also use external variables like holidays, weather etc. in our models.

Depending on the predicted checkout intent (Y/N), a coupon code can be generated to either convert the customer and reduce another abandoned cart or to increase his average order value.

By default, coupon codes are generated every 5 minutes for online customers and the coupon code gets displayed to the customer when he/she adds another item to their cart.

Why use Reckless Prediction ?

a) Increase Average Order Value: If the predicted checkout intent is a “YES” and the AOV for this customer is higher that the current quote, you can offer targeted promotion to increase the Cart value.

b) Increase conversion & reduce abandoned cart : If the predicted checkout intent is a “NO”, you can entice the customer to checkout by giving a time limited coupon code or free shipping.

c) Increase Lifetime value: If the predicted checkout intent is a “YES”, you can offer a coupon code, valid from another date and entice him to come back before the coupon expiry date.

Data Privacy

- Customer email is never used unless specified in the extension configuration
- Customer ID is the only information used for a customer. No name, address, billing or any other information is processed by Reckless.

Features

- Works for both logged in(registered) and guest customers
- Promotion Budget control with Coupon validity Days and maximum limit
- Customizable messages, coupon code/ discount percent/ and other basic configurations

Reporting

Report 1 : Promotions Report
Reports the predicted checkout intent for all the online customers, their quotes and the corresponding coupon code offered to the customer.
Access: Magento Admin Panel : Customers > Reckless Promotions

Report 2: Promotions redemption Report
Reports on a day basis, how many times the generated coupons have been redeemed, the total discounted value and the customer status along with the relevant order number.
Access: Magento Admin Panel : Reports-> Reckless Redemptions

**The daily discounted value can be limited.

Demo Store

> Store: http://magento.reckless.io
> Admin Back-end: http://magento.reckless.io/admin (Admin Username: admin Password: password1234)
Key Configuration ( Access: Magento Admin Panel : System > Configurations > Reckless Data > Predictions )
API Key: Configured by Reckless Servers, Please do not change
Registered Domain: Configured by Reckless Servers, Please do not change
Enable Customer Email Sync : By default this is disabled for data privacy control.
Max promotion budget in 24hrs: Max coupon value that you want to give out in 24 hours. (Can be 5% of the customer quote value).
Promotion Code Prefix: Prefix for every coupon code created Message to show to customer: This is a message that will be shown in the cart to the customer.

Con Jobs

1) reckless_prediction_heartbeat: Runs every 5 minutes to update online customers with predicted checkout intents and generates relvelant coupon codes.
2) reckless_start_training : Runs every 30 minutes to train the prediction model in Reckless.io

For more information contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.